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Quadrupling of the number of different fish species you can check with the iPhone app “How fresh is your fish?”.
Version 2 How fresh is your fish? launched in Bremen

At the opening of the fish international 2012 Prof Joop Luten (Nofima, Norway) tested (left), the 2nd version of the iPhone app "How fresh is your fish?" together with the Managing Director of Messe Bremen, Hans Peter Schneider (right), Dr. Jeub German Federal Ministry of Food, Agriculture and Consumer Protection (2nd from right) and Dr. Heiner Heseler, State Senator for Economics, Labour and ports of the city of Bremen.

Quadrupling of the number of different fish species you can check with the iPhone app “How fresh is your fish?”.

You can now use the app, which enables you to evaluate how fresh fish is, to check pollock, haddock, herring, turbot, sole, brill, redfish, deepwater shrimps, fjord shrimps and peeled shrimps. The first version could test salmon, cod and plaice.

Via a few steps on the iPhone app, you may evaluate the freshness of fish, including through odour, texture and the appearance of the eyes, skin and gills.The final result, which states the remaining number of days the fish may be stored on ice, appears immediately.

Professional tool
“With this new version, we have made the iPhone app an even better tool for professional users who need to assess the remaining shelf life of fish. The 10 new species are all important on the European market,” says Joop Luten at Nofima.

“The new version also makes it easy to transfer results and any comments and photos to, for instance, a company’s documentation and control system.”

The app is targeted at professional users such as fish producers, distributers, buyers and stores wanting to assess the remaining shelf life of fish. But it can also be used by consumers.

The app is available in 11 languages and has been downloaded in more than 50 countries since it was launched on Appstore in May 2011.

It is free and may be used by anyone with an iPhone, iPad or iPod touch.

Photo source: 'Messe Bremen / Jan Rathke'

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